Please note that FlashFactory has been discontinued and is no longer available. You can read our old review of FlashFactory below, or check out the rest of the Online Website Building Tools we've reviewed.
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Flash Factory offer a no-nonsense Flash website creation, editing and hosting service which is clearly explained to you immediately upon visiting their website. Less than five years ago, Flash was the latest in website design and now, with sites such as FlashFactory, anyone can use it to quickly and easily design a professional looking website. Even with a rudimentary knowledge of HTML and CSS coding, at best you will only be able to put together a basic website, let alone a HTML one. With WYSIWYG editors such as those offered by FlashFactory, the whole process becomes a lot less time consuming. True, more advanced features will require an increasingly advanced understanding of coding, however tutorials, guides and help and support should aid those willing to learn in producing a website approaching professional standards.
Some do avoid Flash websites due to the fact that they don’t work on iPhones. However, it is now common for “iPhone versions” of all Flash websites to come with most web design packages which do not require much additional work to set up, but will mean that you spend more time effectively managing two websites. Another negative associated with Flash websites is that they are more difficult to optimize for search engines. This is because the software at Google and co simply finds the code more difficult to read. However, Flash programmers are beginning to find ways round this and FlashFactory even boast number one Google search spots for several of their Flash websites. Despite these difficulties, the main draw of a Flash website is the potential “wow” factor that is presented through slick animations and intuitive page design. This is especially important for musicians, photographers and designers who want to express themselves artistically through their website. For these groups we would certainly recommend FlashFactory. However, for more “serious” clients (accountancy firms spring to mind for some reason) a Flash website will not be necessary and may even present a rather unprofessional image. Furthermore, the additional work involved will simply not be worth it.
In conclusion, we had no major gripes with FlashFactory yet we didn’t feel able to award it one of our Top Ten spots just because, compared to other products in this category, it simply offered the same, but less. The editor is less advanced, bandwidth and storage are lower and the customer service is less responsive. This isn’t to say that anything is particularly bad about FlashFactory, so if you are looking to create your own Flash website we would certainly encourage you to try out FlashFactory’s free trial as you might find that their simple platform suits you to a tee.
Please note that FlashFactory has now been discontinued.